September is Self-Care Month!

But many of us still hold onto outdated, commercialized ideas of self-care—ones that don’t actually nourish us in the way real self-care is meant to. We've been sold a version of self-care by an industry more interested in profit than wellness, often leaving us feeling inadequate, guilty, or burned out.

Here are some common reasons people avoid self-care—and the myths that fuel them:

→ “I don’t have the money or time.” When we hear "self-care," many of us picture face masks, candles, shopping, or spa days. But true self-care doesn’t have to be expensive—or time-consuming. It starts with the basics: nourishing meals, enough sleep, hydration, and some form of regular movement. Self-care can be as simple as pausing to breathe, spending five quiet minutes alone, or checking in with how you’re feeling physically and emotionally. Yes, some self-care practices require time. But science shows we’re more productive and supportive to others when we’re rested and cared for ourselves.

→ “Self-care is for fixing burnout. I don’t need it right now.” Self-care isn’t just for crisis moments. It’s maintenance. Without regular care, we’re more likely to crash and cycle through repeated burnout. Another thing to consider: no amount of rest or pampering can fix burnout caused by toxic environments or unrealistic demands. In these cases, self-care may look like setting boundaries or addressing the root causes directly.

→ “When I focus on self-care, I don’t get anything done.” The idea of a self-care “routine” can be misleading—it’s not static. Self-care shifts with your needs. Sometimes, it’s deep rest. Other times, it’s knocking out unglamorous tasks like laundry or errands. That too is self-care—because it supports your future self. If you’re unsure whether something is self-care or self-sabotage, try asking yourself: What need isn’t being met right now? Am I avoiding this because I’m depleted—or just don’t want to do it? Will this help me avoid burnout or create more of it? What would make this easier or more effective? Do I need to do this alone?

→ “I don’t have enough time alone.” Yes, boundaries and alone time matter—but self-care isn’t always a solo act. One of the biggest myths is that self-care means retreating from others. In truth, community care is a form of self-care. We’re wired for connection. Sharing time, energy, or space with others can be deeply restorative. Being part of a community helps us feel supported, seen, and less alone—and that’s just as vital as rest or exercise. If you’re unsure where to start, the University of Kansas offers a helpful breakdown of “The Seven Pillars of Self-Care” that goes beyond face masks and bubble baths. Check it out here: 👉 https://recreation.ku.edu/news/article/1969/12/31/seven-pillars-self-care#:~:text=Each%20method%20of%20self%2Dcare,just%20one%20or%20two%20pillars.